What intrigues you to walk into a store?!

What attracts a customer? A Macy's or Lord and Taylor appeals to an older demographic and succeeds in the sense that people from a more of mature age bracket are more inclined to walk in and shop. But how do stores like Urban Outfitters find a demographic and figure out locations? Success of a store, or a chain of stores sometimes solely comes down to how they present themselves to the public and where they are located.

From the beginning the two co-owners of the store, Richard Hayne and Scott Belaire, realized creating a relaxed and more 'loft like' creative experience would help target their wanted 18-30 year old demographic. With cheaper prices then higher end stores they created an environment that college students, and young Americans could relate to and end up shopping in. They accomplished a look which helped lead to their success later on. Co-inciting with the image of the store- their location was key. Starting off in college towns, it helped them make a name for themselves, reaching the consumers they were targeting. Then, later on adding stores in more urban and metropolitan areas they still kept UO's target audience; a place were young people thrived.

Location, location, location. By adding UO stores in hip and bustling areas, they not only gained customers, but kept business going. By keeping their stores in more Metropolitan environments they were less likely to get criticized for their some of their 'controversial material and clothing' that let's say would be inappropriate in a more condensed conservative area.

According to http://smallbusiness.chron.com/clothing-store-marketing-plan-21115.html

It is important to a business to have:

-A quality threehold market plan
-Quality content and straight forward vision
-Strong Foundation

But what else creates an intriguing business?

historical information from: http://www.fundinguniverse.com/company-histories/urban-outfitters-inc-history/