Encyclopædia Britannica, Inc., 2012. Web. 26 Oct. 2012.
<http://www.school.eb.com/comptons/article-301253>.
apple was founded in by two guys in their 20's, Stephen G. Wozniak and Steven P. Jobs.
they started to build computers for in the garage of job's parents.
one of the reasons how they became so successful was to offer a product that made it easier for the consumer to use and to use on an everyday basis. for example apple success really took off when they brought the iPod to the market, it allowed consumers to have more music on the go without having to change disks. it made everything simpler.
http://www.school.eb.com/comptons/art-158920/Apple-introduced-the-iPod-Nano-digital-music-player-one-fifth?&articleTypeId=49
another way how they brought success was when they introduced the iPhone which allowed people to use the internet in an easier way. so how does a company create a product that allows users to keep coming back?
You should definitely check out the books Built to Last and Good to Great by Jim Collins...they have concrete, research supported and easy to understand ideas on what makes businesses successful.
ReplyDeleteBoth books were considered among the most important books read by businesses in the last decade or so.