Bill Cosby Lied to Us

In the 1980's Pepsi's taste test challenge advertising campaign came out and it dug deep into Coca-Cola sales. The sweeter Pepsi was usually perfered in a  head to head taste tests and Pepsi knew it, in blind taste tests across the world people were asked to choose Pepsi or Coke?

 Most went Pepsi. So in order to Compete with Pepsi, Coca-Cola had to change something. The 100 year old Soft Drink company was not very good at. But they took the leap and came up with "New Coke." A sweater drink that could go head to head with Pepsi. They hired Bill Cosby to indorce the new drink.The uproar was tremendous, the Coca-Cola Company was flooded with letters trying to convince the company to go back to the original formula. Eventually they offered both New Coke and Coca-Cola Classic on the same shelfs. This brought more people back to Coca-Cola. Why? No one really knows for sure, it was the same product offered before. Maybe it was because they saw Coca-Cola trying to listen to their fans.Maybe its because Coca-Cola appeared as a fallen hero that rored back. Either was New Coke was far from a failure.

What are some of the other marketing strategies used by Coke to become the company they are today?

Source: CNBC: Coca-Cola: The Real Story
The CNBC documentry interviewed some of the executives at coca-cola including the CEO and the owner of the Coca-Cola musseum.

Source(pic): http://markandwalt.com/wp-content/uploads/2009/04/cosby_coke-300x222.jpg