Synthesis & Plan

1. I've found that most companies that are successful spend a lot of money on advertising their products for example Nike uses professional athletes to wear their products so people who look up to them buy them. another thing I've learn is that companies like apple only makes products that they can improve upon and make them better every year leaving the customers to keep coming back. 

2.  how to find or create a product that keeps people coming back every year? 

     how do you choose the right  kind of advertising?