As technology is quickly growing, so is Google's outreach on products. Google has been dominating desktop searches for over a decade, and is now on the move...literally. Technologically, cell phones are getting smarter. With Google's interest in going mobile, there is no doubt that they will succeed in branching out to the cellphone industry.
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| *Photo courtesy of Alexandru Savu |
Already, Google is powering Android and, although it is possible to choose one's search engine preferences, a popular choice for the iPhone. These types of phones are also becoming the most popular in the country, thus, increasing the popularity of Google. PR Newswire has reported that Visiongain estimates that Google will rack up a hefty $2.85 billion by 2016 just on mobile search engine advertising alone.
To capitalize on this mobile success, Google is committing some serious money to better their position in the market. The company has been very active in seeking partners and making many acquisitions in order to offer competitive products. In 2010, Google was reported to have spent more than $7.31 billion in acquisitions and $3.76 billion on research and development for the best software they can offer to companies willing to use the search engine in their smartphones.
Should smartphones, like the iPhone, have the choice of main search engine? Does Google seem to be monopolizing by branching out to the cell phone industry?
SOURCE: Google in Mobile 2011: Building A Sustainable Competitive Advantage
The credibility of this source is unquestionable because it was obtained from the database Student Resources in Context. The article was taken from PR Newswire. This news agency has been trusted by Americans since 1954. Today, they're hired by corporations, public relation firms, and non-governmental organizations to deliver content to the public regarding multimedia.
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