One thing we owe to Steve Jobs

By Simon Garfield

CNN.com

Jobs success to bring apple to the top began back in the 80s after he dropped out of college. after he dropped out he took classes on typography to learn how a font says something different. a typeface says a lot when it is on bold, italicized or underline , from black letter to helvetica. it changes the whole look and feel.

Apple took this advantage and gave its users more then one boring typeface. It allowed consumers to connect with the product and create something they could all relate to. This is one of the reasons how apple can connect to everyone in a universal way.

this is such an important aspect that allows apple to create and gives people options. giving options to the consumers allows people to create a better interaction between the product and the consumer.

apple has impacted technology not just from apple but to other competitors. to change and give options to the people so they create a deeper connections between the products. leading people to come back and keep buying them. as a company you want to keep bringing your customers back, how can you do that if you only a certain amount of products? how do you keep them coming back?