Who: According to Good to Great a key aspect in success is having the right people in the right places. Cokes leader is CEO and chairmen Muhtar Kent. But I would like to go back and determine how coca-cola became great and I would put that into the hands of Asa Candler. He was the one who put Coca-Cola on the map. I believe it was because of his amazing ability to innovate from a marketing stand point.
Confront Brutal Facts: Coca-Cola really only had one brutal fact to handle, cocaine. Candler wanted to keep the company true to its name so he put coca leaves into the drink which also put the addictive quality of cocaine into the drink. eventually they removed the cocaine and were on the path to greatness.
Hedge Hog Concept: Being the best in the world is something that Coke and Pepsi have been fighting over for 100 years. Coke realized they could never be the clear best so they diversified. They over 500 products now across the world.
A Culture of Discipline: I cant comment on the culture of Coca- Cola because i've never worked there but i can assume because of the greatness of the company.
Technology Accelerators: Technology has been a key part in making Coca-Cola great they have been innovators in bottling and the new machines that dispense over 100 product.
The Fly Wheel and the Doom Loop: The idea is that one single action cant save a company. Success is a progression from good to great. Coca-Cola has been selling their product one bottle at a time it started off at 9 bottles a year and now they are selling millions a day.
Recourses: Good to Great by Jim Collins this is a reliable source because he took 5 years to write the book and compiled 15 years of data.
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