Read more: http://solecollector.com/news/nike-kobesystem-success-for-the-successful-campaign-launch/#ixzz2Bdyt6yhq
http://solecollector.com/news/nike-kobesystem-success-for-the-successful-campaign-launch/#axzz2BdyL5Zk4
words // Brandon Richard
How to get create a successful company, best way of doing that would be to get famous actors, singers and in Nike's case athletes to advertise your products so people can buy them.
One way Nike has recently made the gap between other competitors harder to fill is with the release of the new signature shoe from Kobe Bryant. calling this phenomenon "The Kobe System: Success for the Successful,". Nike becomes a bigger company every time they take in the so called "top dogs " by doing this they get those famous athletes that many people look up to. and if they wear the shoe then all the people who look up to them would want to buy it. this is why advertising is such a key part in creating such a great company like Nike today. which leads me to believe that if you want to create a company you need your adverting to be spectacular.
one thing companies go big is on advertising. So how do you get the right person to wear/ use your product?
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