What Drives up Revenue

There are two main sources of revenue that drive college athletics: TV rights and ticket sales. Broadcasters such as ESPN and FOX pay hundreds of millions of dollars to have the rights to broadcast those games. They majority are football game, but a decent amount of basketball, too.

• Broadcasters make their money by charging subscribers (big ten network, NCAA Basketball Network) and advertising
• Schools always renovating their stadium, putting sky boxes in. Ticket sales huge for universities
• Driven by Alumni and crazy fans
• As long as alumni support schools, these prices will continue to grow

This information was found through an Email I had with Jackie Woodward. Jackie Woodward is an advertising agent that is involved in the sports world.