Friday, December 14, 2012

Strong Athletics= More Money

Here's an article that deals with College Athletics and their marriage with TV rights. Nowadays, teams are changing conferences every other year. They are joining conferences all around the nation that do not fit their criteria and they are ending long time rivalries. This is not about kids or even the schools. It is about money. This is about the marriage between big time universities and TV rights that contain a net worth of 25.5 billion dollars.


  • Growth rate on par to increase another 12 billion by the next decade
  • Of the 120 athletic departments in division 1 only 19% reported to make a profit in 2011
  •  Per student funding has dropped from 79% to 56%
  • Media rights has tripled with the latest round of deals from 326 million to 1.25 billion 
  • Annual salaries for top coaches average above 5 million  




Why do you think teams such as Rutgers and Maryland joined the big 10? What is so appealing about them?



This article was written by Rachel Bachman and Matthew Futterman. Two people who have looked in depth into the business of college athletics.

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