The Game of Luck

I've done countless research on how businesses become sucessful, and they all use charts and scales, and of course large economic terms on why out of some mathmatical equation a business was launched. Websites and creditable sources have pretty much told me that businesses meticulously plan how they start a business like they are plotting a huge scheme to make the public crave their products. I have a different theory. Maybe part of the game is just luck. That these companys are just enetering the market at the right time. Yes, some companys do have marketing teams to carfully plan their arrival in our competitive and aggressive consumer market, but other times it's a small business that finds a little luck on their side.

The Urban Outfitter frandchise consists of mutiple components- Urban Outfitters, Free People, and Anthropologie. And yes they are very sucessful businesses now. I think starting out the owners just had a stream of luck in their hands, that young consumers had money at the time, and the business was good so they were starting to gain a following. It all relates to if something catches on as a trend, whatever it might be- a store, a movement, some sort of good deed that the public classifies as important, it's all the same. The ecological movement helped produce a whole realm of new products to be made. Companies that were already making green products found themselves in a luck stricken daze. The Urban Outfitters Franchise was produced right around the existence of the hipster movement- a subculture of young people who want to be independent in the way they dress, their music taste, political stance, and everything of the sort. Because of this, UO Franchised thrived, and as the trend showed up to the general public the "Hipster Trend" became extremely popular and regular consumers wanted to dress this way, to stay looking trending and individualized.

I guess what I'm trying to say here is that companys can say they can foresee the future, the stock market, and incoming trends, but it's really just a guessing game. Rather than maticulously prepare for your infant company's arrival into this world maybe just say hey, why don't I have some faith?