Outline

Jack McGann

Period 2

Why is the Average Professional Athlete Paid So Much?

1. Value of Entertainment 

     A.  Americans value entertainment so much that leagues are able to set the prices high and fans still cooperate.

     B.   It is believed that we actually value entertainment that safety, education, and health.
              i.  Focus more on sporting events than health, education, etc.

     C.   With all the revenue the leagues are creating, they are able to pay the athletes large sums of money they demand.
              i.  Athletes will disagree with salary causing lockouts
              ii.  Commissioners and team owners decide salaries

2.  Popularity of Sport Played world-wide

     A.  Expense of recreational sport for youth and adults 

              i.  Cost of equipment

              ii.  Location of sport played

     B.  Number of players on a team
              i.  More players= lower salary, and vice versa

     C.  Number of games per season/ Money the team makes
              i.  More televised games
              ii.  Number of tickets sold

3.  Endorsements

     A.  Affinity
              i.  Affiliation with superstar athlete
              ii.  Feel more "part of team" or involved with league

     B.  Awareness
              i.  City with many fans
              ii.  Official products of leagues
     C.  Ability to sell more products
              i.  More advertisements seen by people
              ii.  Athletes representing products

4.  History
     A.  First players endorsed
     B.  Cause of endorsements
     C.  Tactics used by businesses through sports