The Brutal Truths About Coca-Cola

As I continue to read Jim Collins book Good to Great the fourth chapter is about facing brutal truths in order to succeed and at first I couldnt think of any brutal truths about Coca-Cola. That is because Im looking at it through my perspective a white 18 year old American male. Increasingly you have gain a worldly perspective so instead of a  white 18 year old American male I may have to look at the problems of coke from the perspective of a person in India or China.

The first problem is Coca-Cola isnt the major soft drink in India. That position is held by their bitter rival, PepsiCo. This is what CMO Joe Tripodi was talking about when he was talking about the Journey to Shared Values speech. 

Two emerging soft drinks means less of a strong hold on China. Currently Coke is the number one soft drink in China but Ting Hsin and Pepsi Co. are quickly closing the gap On Coke.

The question is how Coke responds to these issues. 

Sources:

http://www.euromonitor.com/soft-drinks-in-china/report 

- Used to determine the major soft drinks in China

http://www.euromonitor.com/soft-drinks-in-india/report

-Used to determine the major soft drinks in India.

http://www.coca-colacompany.com/our-company/the-journey-to-shared-value

- Speech performed by CMO Joe Tripodi 

Good to Great - Jim Collins


Source (Pic):
http://theinspirationroom.com/daily/print/2011/12/coca_cola_china_3.jpg