Redoing products

 Here's Apple's Next Hit Product 

by : Chris Ciaccia 

http://www.thestreet.com/story/11730193/1/heres-apples-next-hit-product.html

this are the questions one ask about a company that is successful, and one way of becoming successful is by choosing to sell or make a product that can be better every year. 

One thing that companies do to bring the customers back to buy their products is by redoing by making their products smaller, lighter, and faster. for example we have Apple's new release and biggest hit in the moment : the Ipad Mini. 

The iPad mini is a new version of Apple's Product the iPad that was released  April 3, 2010. within 3 years Apple has come out with a version every year saying that graphics are better, faster, and easier to use. and people believe this a go buy the up to date version. this is a great way of bringing back customers by just changing minor things to the products. in the article it talks about the product and it talks about how apple will control most of the tablet market the release of the iPad mini. right now they have 68% of the shares and people believe that it will go up. One of my questions is how people go every year to get the latest product if they got the previous one that came out not even a year ago? 




what drives people to the store? what makes people wait in line for days during a product release? 

http://images.apple.com/ipad/home/images/promo_split_hero.jpg